Digital & Print Assets
FREYWILLE
2022 - 2023
Art Director & Head of Graphics
Client
FREYWILLE
Period
2022-2023
Conceptualise, develop and provide creative direction
Lead and manage a team of talented graphic designer, photographers and editors
Coordinate and execute video and photo shoots and productions
Continuously enhance and evolve the visual brand identity
Foster close collaboration and coordination between departments
Manage and ensure compliance with the Corporate Identity (CI)
Stay informed on industry trends, competitor activities and emerging design approaches
My role includes, but is definitely not limited to:
Digital & Print Assets
Website Campaigns
FREYWILLE's website serves as a captivating portal into the world of artistry, luxury, and sophistication that defines the brand. As the digital gateway to everything FREYWILLE, it understands the paramount importance of first impressions. With an enchanting blend of aesthetics and functionality, the website not only leaves a lasting impact but also entices customers to return, ensuring a memorable and delightful shopping experience with every visit. I’ve focused and pushed for videocontent in the main banner to provide a modern and dynamic first impression.
Website campaign examples
Newsletter Campaigns
FREYWILLE's newsletter campaigns offer immense value by serving as a personalised gateway to the FREYWILLE insights and products. These curated newsletters provide subscribers with ongoing connection to the brand's creative journey. Beyond sales and promotions, they enrich the shopping experience by fostering a sense of community and cultural appreciation, ensuring that subscribers remain engaged and loyal, making each newsletter a treasured and informative delight.
FREYWILLE's social media initiatives are a dynamic showcase of the brand's commitment to artistry, elegance, and community. Through visually stunning content, they not only captivate fans but also draw in potential customers, offering a virtual journey into the world of art-inspired luxury. These platforms serve as a canvas for FREYWILLE to share its creative process, celebrate artistic inspirations, and engage with a global audience. By fostering meaningful connections and conversations, they nurture brand recognition and loyalty, making every follower not just a customer but a passionate advocate of FREYWILLE's exquisite creations.
Social Media
Digital Ad Campaigns
Digital ad campaigns with platforms like Google Ads, Meta, Gamned, and others are pivotal for FREYWILLE as they enable the brand to reach its discerning customers wherever they are in the digital landscape. These campaigns play a crucial role in piquing interest, increasing brand visibility, and driving customer engagement. By strategically placing ads across diverse and global online channels in a multitude of languages and markets, FREYWILLE can captivate its audience, showcase its art-inspired luxury offerings, and create meaningful connections with potential customers, ultimately fostering brand loyalty and growth.
Print Assets
The cohesiveness and excellence evident in every aspect of FREYWILLE's print materials, spanning magazine ads, billboards, boutique decor, and invitations, are integral to the brand's enduring appeal. These elements embody the essence of FREYWILLE's artistry and refinement, ensuring that each interaction with the brand is a seamless and sophisticated experience. This consistency in print assets, while subtle, underlines the brand's identity and reinforces its commitment to elegance and craftsmanship, leaving a lasting impression on its discerning customers.
