FREYWILLE
CI & Branding
2022 - 2023
Art Director & Head of Graphics
Client
FREYWILLE
Period
2022-2023
Conceptualise, develop and provide creative direction
Lead and manage a team of talented graphic designer, photographers and editors
Coordinate and execute video and photo shoots and productions
Continuously enhance and evolve the visual brand identity
Foster close collaboration and coordination between departments
Manage and ensure compliance with the Corporate Identity (CI)
Stay informed on industry trends, competitor activities and emerging design approaches
My role includes, but is definitely not limited to:
CI & Branding
FREYWILLE is a renowned luxury brand celebrated for its exquisite jewelry and artistic creations that seamlessly blend fine craftsmanship with vibrant aesthetics. With a history dating back to 1951, the brand has established itself as a leader in the world of art-inspired luxury goods.
At the heart of FREYWILLE's offerings are their meticulously handcrafted enamel jewelry pieces. These creations are not just accessories; they are miniature works of art. Each piece is painstakingly adorned with intricate enamel motifs, often inspired by famous artists such as Gustav Klimt and Claude Monet. This fusion of art and jewelry allows wearers to carry a piece of artistic history wherever they go.
Logo Variations
The logo has changed quite drastically over the decades but the last few iterations were minor adaptions resulting in the elegant and clean look it has concluded in recently.
The winged sphinx represents a female mythical creature and an ancient symbol of power embodying an enduring dream of humankind.
Corporate Colours
FREYWILLE
Dark Blue
FREYWILLE
Royal Gold
Dark Blue, evoking serenity and mystery of a serene night sky, pairs effortlessly with Royal Gold, the ultimate symbol of opulence and luxury. Together, they form an exquisite fusion that defines FREYWILLE's commitment to artistry, creating jewellery and accessories that resonate with connoisseurs worldwide.
Matching Tones
Midnight Blue
Sky Blue
Almond
Light Grey
Primary Fonts
Maison Neue as a sans serif and Spectral as a serif font harmoniously blend contemporary elegance and timeless tradition, allowing FREYWILLE to convey a message of artistic excellence, sophistication, and luxury in the world of art, jewelry, and luxury goods. These fonts not only complement the brand's visual identity but also reinforce its commitment to creating masterpieces that transcend time and trends.
Maison Neue
Spectral
Type Combinations
Secondary Font
FREYWILLE's use of the "Butterly" Script font for their "Hommage à" texts embodies elegance and timeless charm, aligning perfectly with their commitment to craftsmanship and artistic beauty. This choice subtly combines tradition with contemporary aesthetics, reinforcing FREYWILLE's status as a brand that pays homage to artistry and sophistication in every creation.
