FREYWILLE
Photo & Video Production
2022 - 2023
Art Director & Head of Graphics
Client
FREYWILLE
Period
2022-2023
Conceptualise, develop and provide creative direction
Lead and manage a team of talented graphic designer, photographers and editors
Coordinate and execute video and photo shoots and productions
Continuously enhance and evolve the visual brand identity
Foster close collaboration and coordination between departments
Manage and ensure compliance with the Corporate Identity (CI)
Stay informed on industry trends, competitor activities and emerging design approaches
My role includes, but is definitely not limited to:
Photo & Video Production
“The Bridge”
Art Direction, Graphic Design & Photography
In 2022, FREYWILLE introduced a new collection titled “Hommage à Claude Monet - The Bridge,” drawing inspiration from the renowned Garden of Giverny, where Claude Monet resided. As part of this project, I meticulously planned, supervised, and executed photo and video production. Additionally, I personally designed digital layouts and oversaw the creation of all assets to ensure a cohesive and impactful strategy.
Art Direction: Simon Wöhrer
Video production: Laura Mugavero
Photography: Maximilian Döringer, Simon Wöhrer
Model: Kira Fasbender
Location: Vienna, Austria
Christmas Campaign
Art Direction & Graphic Design
The Christmas season holds great significance for luxury brands and during this period, I had the opportunity to plan and organise FREYWILLE’s largest video production to date with around 35 people on set. Collaborating closely with a production company in Poland, I provided creative direction, supervised the project, and ensured a strong emphasis on our key messages and values on set.
Art Direction: Simon Wöhrer
Production: Studio Hologram
Photography: Maximilian Döringer
Models: Wirginia, Kasia
Make-up & Hair: Katarzyna Wójcik, Karolina Lidzbarska
Location: Vienna, Austria
“Spirit of Vienna”
Art Direction, Graphic Design
FREYWILLE's "Spirit of Vienna, Hommage à Hundertwasser" Collection is a captivating tribute to the artistic spirit of Vienna, a city steeped in culture and creativity. This collection draws inspiration from the renowned Austrian artist Friedensreich Hundertwasser, known for his vibrant, whimsical works that celebrate nature and individuality. In homage to Vienna's rich artistic heritage, each piece in this collection reflects the city's unique architectural beauty and the free-spirited essence of Hundertwasser's art. The interplay of enamel and gold in these creations captures the essence of Vienna's ornate architecture, while the vibrant colors and organic shapes pay homage to the artist's passion for nature and harmony. It's a collection that not only adorns but also narrates the artistic heart and soul of Vienna, inviting wearers to carry a piece of this enchanting city's spirit wherever they go.
Art Director & Producer: Simon Wöhrer
Video Production: Laura Mugavero
Photography: Maximilian Döringer
Model: Raiena Fomenko
Location: Vienna, Austria
“The Birth of Venus”
My Role: Art Direction, Graphic Design
February 2023 was an exciting milestone for FREYWILLE as we launched our first homage to the renowned Italian artist, Sandro Botticelli. As the lead in charge from concept to realization, I directed and oversaw every step of the project, including the shooting process with a talented local photographer on set in Zagreb, Croatia. In parallel, I ensured the timely creation of all assets, designs, and brandings to meet the launch date.
Art Direction: Simon Wöhrer
Producer: Marina Leš
Video Production: RATIO Videoproduction
Photography: Ante Odak
Model: Matija M. - Talia Models
Styling: Petar Trbovic
Hair: Ante Pažanin
Make up: StudioCon2r
Location: Zagreb, Croatia
